Water, Water everywhere not a drop to drink!!
Today we are in the same predicament as that of the sailor in this poem by Samuel Coleridge. We are in an age of digital overload where there is a bombardment of information that is being thrown at us from all quarters.
Be it businesses, personal lives, countries or governments there is not a quarter which has been left untouched by the digital Tsunami. Not too while ago some of us could still afford to be fence sitters in this age of digital revolution but with the onslaught of the COVID 19 Pandemic the paradigm has shifted and even those who wished to steer away from the digital influx can no longer afford to do so. Suddenly, data, digital marketing, and everything possibly virtual has been thrown up to the very top of the pyramid.
With the onslaught of the digital age an avalanche of data, content and information has followed. To navigate through this maze of the virtual world and drive businesses online the role of a digital marketing agency is acquiring an ever-increasing importance.
A good digital marketing agency need not be manpower heavy unlike a traditional marketing agency. It can be a one-man army of a highly skilled freelancer or just a lean, mean machine of a few individuals with niche skill sets.
What Does it take to be a CUT ABOVE THE REST??????
It is extremely important to understand your client ecosystem. For a digital marketing agency to achieve desired results for their clientele it is important to understand the nature of business of their client, their targeted customers, their current marketing spend and the timeframe within which the customer expects to achieve the desired results.
Putting yourself in your customer’s shoes in terms of understanding their goals enables you to drive their campaigns with more efficiency and better results. Your clients will certainly not be disappointed!
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Search Engine Optimization - It would not be an exaggeration to say that a crystal-clear understanding of Search Engine Optimization (SEO) is the foundation stone for setting up a good digital marketing agency. Do spend time to understand how the complete life cycle of the SEO and SEM (Search Engine Marketing) works. While as a digital marketing agency your primary focus is promotion of content, it is worthwhile to spend time to understand how the technical landscape of SEO implementation works too. A thorough understanding of the complete ecosystem translates into superior digital marketing strategies which you can devise for your clients as their primary digital marketing agency. While the fundamentals of SEO & SEM have remained the same for over a decade now, it’s essential to stay updated since algorithms are ever changing across the digital world and online media platforms. So, to help your client ride the crest of the technology wave stay updated yourself too!
Content Marketing – The role of a digital marketing agency does not end with just marketing content. Ensure that the content that you maybe either procuring from others or creating yourself should be high quality, SEO adapted content. The quality of content will really set apart an average digital marketing agency from a great one. Utilize content in all forms such as blogs,e-books,videos, mails ,content for social media, whitepapers etc to create a content marketing strategy which is effective enough to engage audiences and convert them too.
Data and Analytics – The buck does not stop at data gathering and reading. Making sense of data and extracting value from it using effective analytic tools to devise strategies is of value. Driving an innovative campaign will invariably result in successful conversion and brand you as a valuable digital marketing agency.
Projecting your digital marketing agency as a One-Stop Shop will really set you apart from a plethora of digital marketing agencies that are available in the market today.
To convey that you are not just another digital marketing agency but instead a partner for them, detailing about various aspects of digital marketing landscape is essential.
Financials Involved- Outline the costs involved clearly: Ad spend+ Digital Marketing Agency charges (Campaign Strategy + Content Creation)
Strategy Employed – Inform about the strategy undertaken and course correction required if any during a campaign.
Expected turnaround time – Explain the gestation period involved. Clearly outline that some campaigns can have an average turnaround time of 3 months and results are algorithm dependent rather than on human intervention.
Data generated at regular intervals
Dashboard of analytics
Progress of the campaign
Build credibility as a digital marketing agency by taking ownership completely. For eg for an ecomm customer you could link the agency fee with sales conversion.
When you offer a One-Stop Shop service it only enhances your image as a credible digital marketing agency.
In a nut shell it is essential to project that your intent is that of a long term digital marketing agency player and you have the were withal to survive and steer through the fast paced and ever changing landscape of the digital marketing eco-system. Eiliana provides that perfect platform which will enable you to engage with high potential clients who are in earnest need of your skill sets.
Build and scale with the world’s most skilled and seasoned tech remote talent. Thousands of startups, small businesses, and enterprises use our one-of-a-kind work marketplace to get their job done. Post your projects at Eiliana. Collaborate seamlessly with world-class individual experts to convert your best idea into reality.