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Why Gaming Industry Hire Roblox Developers for Branding

What is Roblox? Released in 2006, Roblox is an online game development platform with extended ease of use for the users. It facilitates users to play games developed by others and to create the new games. Created by David Baszucki and Erik Cassel, Roblox is a suite of a range of user-created games of different genres coded in Lua programming language. Roblox is free; therefore, game development companies prefer to use it for stunning game development. A virtual currency, "Robux, is used for in-game transactions. The worldwide presence of more than 47.3 million active users of Roblox games and increasing demand of Roblox developers make Roblox platform a versatile choice for game development.

Roblox is ranked as one of the top online entertainment platforms for audiences under the age of 18 based on average monthly visits and time spent (Comscore). Our popularity is driven purely by the community with millions of people signing up through word of mouth every month.

Source: https://corp.roblox.com/

Difference Between Roblox And Roblox Studio

Difference Between Roblox And Roblox Studio

Whenever Roblox is installed, two parts of software get installed. One is Roblox Studio that is used to design and code the experience; second is Roblox Client that is used to play experience. Roblox Studio uses as a typed-out scripting language. Studio is a building tool of Roblox; it helps developers to create the places of choice as well as facilitating them for greater creative expression and control.

Roblox Studio Features Foster Branding

Roblox Studio Features Foster Branding

Imagine, chat, play, create, socialize, relate and interact are the core pillars of Roblox branding strategy. Roblox programming allows the developers to create objective-oriented genre specific games by using its proprietary Roblox engine to keep the intended buyers engaged. The 3-D gaming experience opens new doors for personalized marketing with engaging branding. The key features that encourages the online game development companies to hire Roblox developers are-

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Dragger Tool: one of the user-friendly game development tools in ROBLOX, allows the developers to select one or multiple parts; and, to drag the selected parts in the 3D work space to re-positioning it simply with mouse. The feature added to the latest version of Roblox Studio facilitates perfect positioning and alignment of parts. Roblox Dragger consisting sub-tools to rotate and scale the objects offers customization facility for reference plane also.

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Group Games: The latest feature is user oriented. It allows the users groups to develop and publish a game. All the group members with defined permission can edit the developed game; it improves collaboration on projects. In addition, the group leader can share the earnings from game among the contributors as per set rules.

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Multi-builder Studio: It offers a great facility that allows more than one Roblox developers to work simultaneously on a game in real time. The much-awaited Roblox Studio feature is a great help for game development companies to reduce the completion period. Just click at https://youtu.be/beQ3ieYRK5U to know how fast you can develop a game with Multi-builder Studio.

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New Physics Engine: The new physics engine adds new dimension to vehicles and their collisions. New physics engine in Roblox Studio facilitates developers to develop new exciting games as well as it delivers ultimate experience game play on ROBLOX.

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Particle Effect Editor: The new feature of Roblox offers three options for particle designing - Smoke, sparkles and fire. Roblox developers can customize these effects to have a desired look for the particular gaming activity.

Many new additions are expected to be announced soon in year 2022 for VR support in Roblox after the recent introduction of OculusVR SDK, Valve Index, Oculus Touch, Quest 2, and System Menu (updated).

Roblox Branding Benefits Keep Roblox Developers in High Demand

Roblox Branding Benefits Keep Roblox Developers in High Demand

There are numbers of positive qualities of globally popular Roblox that make it a trustworthy platform for branding. It is being used for marketing, branding, entertainment, engagement, fun, education and others. The mix of creativity, learning, and socialization makes it a must have platform support for all in an ever expanding virtual world around us. The demand of Roblox Studio developers is quite high and it will continue to trend so in future because of the following socially accepted Roblox gaming benefits-

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Use it as social media platform to connect a friend and play

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Roblox game develop logical skills to take quick decisions

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Curiosity to develop something better

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A user-friendly springboard for learning coding for games

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Entry level programming language for aspiring programmers

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Offers a number of free learning resources

Increasing Use of Roblox for Branding

Increasing Use of Roblox for Branding

Roblox is getting popularity for being a suitable and dependable stomping ground for the brands trying to embrace metaverse to foster and widen their reach to target audience. Today, virtual worlds have started taking shape because of emergence new technologies; therefore, prominent brands ask what more a gaming platform offers for marketing. During a couple of years, the number of brands on Roblox has grown dramatically. Discovering new games on Roblox is comparatively easy; therefore, Roblox wins the favor of small brands also that are looking for audience building.

Whether it is for a fashion brand, sports franchise, movie studio, or a musical artist, Roblox oriented marketing strategy offers endless possibilities for creating authentic and immersive experiences to bring the brands to life, Tami Bhaumik, vice president of marketing at Roblox.

Concluding Note

The game developers see Roblox as the future of game development; therefore, availability of Roblox game developers is increasing. Unlike top gaming platforms like Activision Blizzard (ATVI) and EA (EA) spending millions for development and publishing games, Roblox relies on its users to develop the titles to keep the fellow gamers engaged and playing. Roblox Studio has launched two programs Developer acceleration program and Incubator program. Both the programs will figure the future of gaming industry. The gaming platform is still a lesser-known entity for digital marketing and gaming industry. An 87% of increase in DAUs outside the U.S. and Canada shows the future scope of game developers with Roblox Studio skills.

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